MediaTracker
This Media Relations provides a method of communicating your company's news and information in a unique and personalized manner to the media involved in your field. The power of media coverage is one of the strongest of all the types of communication you have with your customers and target audience. Many companies have reported a significant increase in business after receiving coverage in the press.

There are five key in the way this Syntaxis program distinguishes itself as unique and more effective when compared to other publicity techniques. They are:

1. Total Accountability. At Syntaxis we believe that our clients should hold the reins. This means at anytime of day, or night, our clients can access their tailor-made internet-based database, which addresses their industry and their clients, to see the status of outgoing press releases and the response. This means you see when the latest contact was made with an editor and exactly what the editor/publisher's comments were in regard to the press release that was sent with a personalized letter on your stationary and with your signature.
2. Customized Media List. We understand that each of our client's needs are very different. Therefore, we ensure the highest quality by customizing each list of media and database to meet the needs of each and everyone of our clients - as well as those of the media.
3. Personalized Executive Letters and Faxes: Each fax that is sent is personalized to the appropriate editor/publisher. By personalizing each fax we can ensure that it is received by specified individuals. Personalized faxes are generally more well read by editors/publishers since very few companies take the time and care to properly personalize the information they use to inform the various media. We call our personal approach one-on-one communications.
4. Editorial Strength: Our editor has many years of experience, and has had work published in some of Canada's finest publications and received awards of excellence from associations and publishing houses.
5. On-Line Accountability (Follow-up): We understand how important it is to our clients that we confirm the press release has been received by the media. Plenty of press releases are sent daily to the media, by many companies and, typically, the client doesn't know whether it was received. These follow up calls can be easily made to editors by a designated person within your company and the response from each editor keyed into an online journal to mark the response as well as to improve future business practices.

LQ Advisory Board
This database-driven and password-protected solution provides LQ's board members with a bulletin board that enables them to provide LQ with information and direction with regard to all facets of the magazine's operations and strategy, from circulation management to editorial.

Syntaxis Advisory Board
This database-driven and password protected solution provides Syntaxis' board members with a bulletin board enabling directors to provide their direction with regard to all facets of the company's online initiatives.

On-Line Project Management
This password-proected solution provides Syntaxis' clients with the means to access their software projects status via the Internet, view the tasks completed and those to be implemented. It also afford a means for clients to directly provide their direction and input concerning new issues and challenges that come to the fore.

On-Line Circulation and List Management
Our team has developed several database solutions to manage the proprietary lists of several magazines.

One-On-One Email Solutions
Syntaxis has developed a customized program to ensure that a list of your clients or other contacts receives a personalized letter developed with your approval and if required an attachment such as a PDF - all served and tracked out from our customized database application.

Customized Database Solutions
We implement the majority of our designs and solutions using a European-based software called 4th Dimension. (More information about this software is available at http://www.4d.com/) .

Irrespective of the software tools we use to develop solutions, our people are communicators. We work with you and your project participants to meet targets deal with the unknown that always arise in large undertakings.

Security
All of our solutions come with the option of 128-bit encryption. The same level of protection afforded by Canadian banks to their customers.